A unique rural digital infrastructure network, coupled with deep understanding of agricultural practices and intensive research, has built a competitive and efficient supply chain that creates and delivers immense value across the agricultural value chain. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value.
In a spirit that truly embodies the Company's "commitment beyond the market", ITC has helped the Indian farmer grow quality leaf tobaccos and linked him to global markets.
Links to Press Reports.
If the projects do take off, it would be the first major investment after the ITC Sonar Bangla hotel in which about Rs.
ITC has made significant investments in web-enabling the Indian farmer. The problems encountered while setting up and managing these 'e-Choupals' are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.
The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India. Started inthe crop portfolio includes soya, paddy, cotton, maize, bajra, wheat, gram, mustard, sunflower and potato.
Links to Press Reports. While the South and the West are ITC's biggest biscuit markets, it is keen on penetrating the eastern zone now dominated by the unorganised sector.
ITC seeks to focus on this segment and exploit the market opportunity for tropical fruits and fruit products, where India has a natural advantage of growing the complete range, including exotic varieties.
November 10, The Status of Execution Launched in June'e-Choupal', has already become the largest initiative among all Internet-based interventions in rural India. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.
Choupal Saagar Following the success of the e-Choupal, the Company launched Choupal Saagar, a physical infrastructure hub that comprises collection and storage facilities and a unique rural hypermarket that offers multiple services under one roof.
The Golden Peacock Innovation Award The Development Gateway Award previously known as the Petersberg Prize for its trailblazing e-Choupal initiative. The Leaf Tobacco business' partnership with the farmer is also almost a years old.
This landmark infrastructure, which has set new benchmarks for rural consumers also incorporates farmer facilitation centres with services such as sourcing, training, cafeteria, banking, investment services, fuel station etc. Data accessed by the farmers relate to the weather, crop conditions, best practices in farming, ruling international prices and a host of other relevant information.
The Development Gateway Award previously known as the Petersberg Prize for its trailblazing e-Choupal initiative. Two new ventures proposed under this investment plan are:ITC pioneered the cultivation and development of Leaf Tobaccos in India.
Nearly a century of creating customer delight ensures that globally, ITC's Leaf Tobacco business is synonymous with being "The One Stop Shop for Quality Indian Tobaccos".
•Linking women’s business enterprises from the Pacific to International Trading Companies (Olam International) agriculture for export value chains, Green Technologies ITC Strategic Plan Author: golubic. ITC’s Strategic Plan for sets out our understanding of the drivers that will shape the future of trade and international business, identifies the approach we will take within this strategic context, and highlights our priorities in providing integrated solutions for our clients.
ITC-ABD is one of India's largest agri-business enterprises and has an exceptional record of development and innovation in the Indian farm sector. With a substantive presence in every node of the agri value chain, its market leadership is sustained by enduring partnerships with farmers and farm communities across the country.
ITC aims Rs 18,crore revenue from agri business by FY'21 27 Sep,AM IST. ITC is expecting its agri division to touch Rs 18, crore in the next five years, driven by procurement and retail initiatives in rural markets. S Sivakumar oversees Agri and IT Businesses of the Company.
He was the Divisional Chief Executive of the Agri Business Division till November He is the Chairman of Technico Agri Sciences Limited, and Vice Chairman of ITC Infotech India Limited and its subsidiaries in the UK and USA.Download